At  poeticA,  we  share a  belief  that truly  good design  comes from  the  simplification  of a  condition into  its most  essential  truth.

An  'essentialism'  where  the  fundamental  nature  of  the thing  is made  evident and may be  read as  a text  reflecting  the  dreams

and  desires  of  the  individual or group for whom it is designed.  Where the plain connotes the ordinary,  simple  in the  right hands

can be extraordinary. For us, it is the summation of this spatial condition; a place of elevated and/or imaginatively expressed content.

What makes it poetic? - clarity of idea simply expressed.